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Policy

Last updated: May 2, 2026

BUF Personal Training LLC ("BUF Personal Training," "we," "us," or "our") operates the website www.bufover50.com (the "Site"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our Site or contact us about our personal training services. Please read this policy carefully. If you disagree with its terms, please discontinue use of the Site.

1. Information We Collect

We collect information that you voluntarily provide to us when you submit our contact form, call us, or otherwise communicate with us. This may include:

  • Personal identifiers — your full name and email address.
  • Contact information — your phone number and, where relevant, your general location within New York City.
  • Health and fitness context — any information you choose to share about your fitness goals, health history, or physical limitations so that we can tailor our training recommendations to you.
  • Communications — the content of any message you send us through the contact form or by email.

We also collect certain non-personal information automatically when you visit the Site, including your IP address, browser type, operating system, referring URLs, and pages viewed. This data is collected through standard server logs and analytics tools and is used solely to understand how visitors use the Site and to improve its performance.

2. How We Use Your Information

BUF Personal Training LLC uses the information we collect for the following purposes:

  • To respond to your inquiries and schedule consultations or training sessions.
  • To provide, operate, and maintain our personal training services.
  • To send you information you have requested, such as pricing, availability, or program details.
  • To follow up with you regarding your fitness goals and progress, where you have consented to such communication.
  • To improve our Site and services based on aggregate usage data.
  • To comply with applicable legal obligations.

We do not use your personal information for automated decision-making or profiling, and we do not send unsolicited marketing emails. Any follow-up communication from us will be directly related to your inquiry or ongoing training relationship.

3. Disclosure of Your Information

We do not sell, trade, rent, or otherwise transfer your personal information to third parties for their marketing purposes. We may share your information only in the following limited circumstances:

  • Service providers — We may share information with trusted third-party vendors who assist us in operating the Site or conducting our business (for example, email delivery services), provided those parties agree to keep your information confidential.
  • Legal requirements — We may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., a court order or government agency).
  • Business transfers — In the event of a merger, acquisition, or sale of all or a portion of our assets, your information may be transferred as part of that transaction. We will notify you via email and/or a prominent notice on the Site of any such change in ownership.
  • Protection of rights — We may disclose information when we believe disclosure is appropriate to protect the rights, property, or safety of BUF Personal Training LLC, our clients, or others.

4. Data Retention

We retain personal information you submit through our contact form for as long as necessary to respond to your inquiry and maintain a record of our communications, or as required by applicable law. If you become an active client, we retain your information for the duration of the training relationship and for a reasonable period thereafter for administrative and legal purposes. You may request deletion of your information at any time by contacting us at the address below.

5. Cookies and Tracking Technologies

Our Site may use cookies and similar tracking technologies to enhance your browsing experience and collect aggregate analytics data. A cookie is a small data file stored on your device. We use the following types:

  • Essential cookies — necessary for the Site to function correctly (e.g., session management).
  • Analytics cookies — help us understand how visitors interact with the Site so we can improve it. This data is aggregated and anonymized.

You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, some portions of the Site may not function properly. We do not use cookies for advertising or cross-site tracking.

6. Third-Party Integrations

Our Site incorporates the following third-party services, each governed by their own privacy policies:

  • Google Reviews (via SociableKit) — Our Reviews page displays a widget that loads publicly available Google review data. SociableKit's privacy policy governs data processed through that widget.
  • Google Fonts — We load fonts from Google's CDN. Google may collect limited usage data in connection with font delivery. See Google's Privacy Policy.
  • Instagram — Links on our Site may direct you to our Instagram profile. Instagram's data practices are governed by Meta's Privacy Policy.

We are not responsible for the privacy practices of these third-party services and encourage you to review their policies independently.

7. Security

We implement reasonable administrative, technical, and physical safeguards to protect your personal information from unauthorized access, use, or disclosure. Our Site is served over HTTPS, and contact form submissions are transmitted using encrypted connections. However, no method of transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee absolute security. If you have reason to believe that your interaction with us is no longer secure, please contact us immediately.

8. Children's Privacy

Our services are designed for adults, and our Site is not directed to individuals under the age of 18. We do not knowingly collect personal information from children under 18. If we become aware that we have inadvertently received personal information from a visitor under 18, we will delete that information from our records promptly.

9. Your Rights

Depending on your jurisdiction, you may have certain rights regarding your personal information, including:

  • Access — the right to request a copy of the personal information we hold about you.
  • Correction — the right to request that we correct inaccurate or incomplete information.
  • Deletion — the right to request that we delete your personal information, subject to certain legal exceptions.
  • Opt-out — the right to opt out of any future communications from us at any time by contacting us directly.

To exercise any of these rights, please contact us using the information provided in Section 11 below. We will respond to your request within a reasonable timeframe and in accordance with applicable law.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we do, we will revise the "Last updated" date at the top of this page. We encourage you to review this policy periodically to stay informed about how we are protecting your information. Your continued use of the Site after any changes constitutes your acceptance of the updated policy.

11. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

BUF Personal Training LLC
347 W 36th St, Suite 1002–1004
New York, NY 10018
Email: getfit@trainwithbuf.com
Phone: 929-554-3147
Website: www.bufover50.com